From textiles to investments.
Legend Consultancy did not begin as a financial services business. Our roots were in textiles.
For decades, our family operated a textile business in Navsari. Alongside the business, my grandfather, Kantilal Shah, invested a portion of his savings into the stock market and developed a deep interest in investing.
After completing his graduation, my father, Prajesh Shah, joined the family business and gradually developed the same passion.
During the market boom of the early 1990s, many suppliers, customers, friends, and business associates started approaching our family for guidance on investments.
They were not coming because we were financial advisors. They came because they trusted our judgement.
As this responsibility continued to grow, our family made an important decision. In 1996, we wrapped up the textile business and established Legend Consultancy full-time.
Today, nearly three decades later, we continue to follow the same principle that built our reputation:
Treat client money with the same care, responsibility, and discipline as family money.